illumion

Website Redesign & Rebrand

Introduction

Illumion is a Cambridge-based tech company developing advanced optical imaging solutions for battery research. With no clear brief, they approached Ellie May Digital to create a website that reflected their innovation and technical edge.

We led the creative direction, delivering a bespoke WordPress site that aligned with their cutting-edge work and positioned them strongly within the sector.

Client
Industry

illumion Ltd
Renewable Energy Equipment Manufacturing

Their Challenge

Illumion approached us without a clear creative brief but with a pressing need to reposition their brand as a leader in battery imaging technology. Their existing Wix website lacked the flexibility, performance, and visual impact required to showcase their innovative work. They needed a professional, modern online presence that could communicate their complex offering to a technical audience while also supporting future scalability and brand growth.

New monthly users

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Increase in form submisisons

0 %

Increase in users

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Our Process

Discovery & Direction

With no initial brief provided, we led the creative direction, taking time to understand Illumion’s technical offering and market position to define a clear website strategy.

Website Redesign & Development

Designed and built a bespoke WordPress site to replace their Wix platform, focused on flexibility, high performance, and alignment with their innovative tech identity.

Visual Content Creation

Used AI-generated imagery and custom graphics to support their new brand direction, ensuring a modern, cohesive look across the site.

Hosting Migration

Moved the site to a more robust hosting solution to support long-term scalability and improve speed and uptime.

Google Tools Setup

Implemented GA4, Search Console, Tag Manager and MS Clarity to enable proper tracking and performance reporting.

Event Collateral Design

Created two branded pull-up banners for expos and trade shows, ensuring consistency across digital and physical platforms.

Results

The collaboration with illumion resulted in a bold, high-performance website that now reflects the company’s cutting-edge innovation and scientific credibility.

The new design improved their brand identity and provided a clear, professional platform to support product education, partnership opportunities, and event promotion.

The transition from Wix to a bespoke WordPress site improved flexibility and scalability, while the new visuals and technical content helped better communicate their unique technology to both technical and commercial audiences.

Custom-built forms were implemented across key conversion points, including event registration, webinar sign-ups, whitepaper access, and free software downloads, which collectively contributed to a 187% increase in form submissions. This uplift reflects a more streamlined user journey and stronger engagement across the site.

We continue to support Illumion with ongoing website updates, design support, and strategic input to help maintain a strong, future-ready online presence. It’s been a pleasure collaborating with such a forward-thinking team, and we’re looking forward to further supporting them as their business grows and their technology reaches new milestones.