Understanding UTM Parameters and How to Use Them Guide

Learn how to use UTMs like a pro and unlock valuable data-driven insights. Know how to track campaign performance, optimise marketing spend, and understand user behaviour.
How to Set up GA4 with Google Tag Manager in 2024

Google have changed the way we set up Google Analytics 4 (GA4) in Google Tag Manager. Here is a step-by-step guide for you to follow and set yours up correctly.