What You Need to Know About Google's Big March 2024 Update

Google just dropped a new update this month called, the Google March 2024 Core Update, and it’s a biggie for anyone who creates content online.

This update focuses on making sure search results are more about helping people and less about just grabbing clicks.

Plus, Google is introducing some new rules to crack down on spam.

Let’s dive into what all of this means for you.

So, What is the March 2024 Update?

This isn’t your usual tweak.

Google has changed a bunch of things under the hood to better pick out useful content.

It means there’s no single trick to jump up the search rankings now – it’s all about being genuinely helpful.

The whole update process might take around a month, and your website’s place in search results might bounce around more than usual during this time.

Google will let everyone know when they’re done rolling out these changes.

So, If you’ve been focusing on creating real, helpful content, you’re already on the right track.

But, if you’re seeing your rankings drop it might be time to revisit your content strategy based on Google’s guidelines for creating good content.

Google Entered The Digital Era

Stepping Up the Fight Against Spam

Google is also getting tougher on spam with three new rules targeting common dodgy practices:

  1. Expired Domain Abuse: This is when someone buys an old domain name to try and ride on its past success, usually to push low-quality content.

    Just remember, if you’re reviving an old domain, it should be for something legit and user-focused. 

  2. Scaled Content Abuse: This is about creating loads of pages just to trick Google’s search rankings, often using repetitive, low-value content.

    It’s a no-go whether you’re doing it by hand or with a tool. 

  3. Site Reputation Abuse: This is when a site lets third-party content run wild without any real oversight, just to manipulate search rankings.

    However, not all third-party content is bad. Just remember that Google is cracking down on content that’s not really supervised and doesn’t help users.

These rules start getting enforced from May 5, 2024.

So, take a good look at your site, especially if you work with partners or host sponsored content, to make sure everything’s up to scratch.

Did you know

Google changes its search algorithm around

500 to 600 times each year.

SmartBrief

"Most of those changes are small and do not drastically impact rankings, while major updates, like BERT or Passage Ranking, can impact a significant percentage of all keyword searches."

Adapting to Google's March 2024 Update for Better SEO

So, What Now?

Remember, this update is all about pushing for content that truly serves people’s needs.

For you and I, that means sticking to creating genuine, useful stuff.

So, check over your site with Google’s new guidelines in mind and tweak anything that doesn’t fit. 

Keep an eye on the Google Search Status Dashboard for updates on the rollout, and watch your Search Console for any alerts.

If Google flags your site, they’ll let you know there, and you can fix things up and ask for another review.

These changes are good news if you’re all about creating good content that helps people.

Stay focused on what your audience needs, and you’ll be on the right path. 

Happy updating! 

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